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# Lime Communications Limited: Brand Partnerships Agency

## Sitemaps
[XML Sitemap](https://wearelime.co.uk/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Kärcher’s Wash & Win Cleans Up at Marketing Industry Awards](https://wearelime.co.uk/2025/09/25/karchers-wash-win-wins-marketing-industry-awards/): Lime Communication's Karcher 'Wash and Win' campaign wins awards in promotional marketing.
- [How Film Partnerships Cut Through When Media Alone Cannot](https://wearelime.co.uk/2026/07/20/how-film-partnerships-cut-through-when-media-cannot/): Today’s media has been built on principles that no longer guarantee attention. Advertising budgets have to perform under pressure and deliver a measurable return. Marketing teams are expected to drive sales, hit KPIs and satisfy stakeholders, often within tight timelines and rising media costs.
- [Why the Future of Brand Partnerships Lies in Cultural Relevance, Not Just Reach](https://wearelime.co.uk/2026/04/14/why-future-brand-partnerships-lies-cultural-relevance/): Reach has been approached as the holy grail in marketing over the past few years. If you could put your brand in front of enough people, the thinking went, a portion of them would eventually care. But the dynamics of influence have shifted. Reach is no longer rare, and attention is no longer guaranteed.
- [Brand Activation Trends to Look Out for in 2026](https://wearelime.co.uk/2026/03/16/brand-activation-trends-to-look-out-for-in-2026/): You thought we’d start with something revolutionary? Sadly not. Brand activations in 2026 are set to evolve with the same vigour as in previous years. 
- [Instant Win vs Collect to Win: Which Promotion Works Best for Your Brand?](https://wearelime.co.uk/2026/03/01/instant-win-vs-collect-win-which-promotion-works-best-your-brand/): Competition-based promotions are becoming an increasingly dominant tactic for brands in the marketing landscape, with all indicators suggesting they’ll continue to grow throughout 2026.
- [How Important Are Prizes in Partnerships? Building Stronger, More Engaged Relationships](https://wearelime.co.uk/2026/01/05/how-important-are-prizes-in-partnerships-building-stronger-more-engaged-relationships/): Discover how a brand can build stronger, more engaged relationships by using prizes in partnerships.
- [Licensing or Partnerships: Which Strategy Delivers More Value for Brand Promotions?](https://wearelime.co.uk/2025/12/08/licensing-or-partnerships-which-strategy-delivers-more-value-for-brand-promotions/): Learn more about what brand licensing and brand partnerships are and which strategy delivers for brand promotion.
- [From Scroll to Shelf: Gen Z Shopping Habits & In-Store Promos](https://wearelime.co.uk/2025/10/06/gen-z-shopping-habits-in-store-promos/): What do Gen Z think about in-store promotions and what their shopping habits are? Find all the answers in our guide.
- [TikTok to Till: The Evolution of Gen Z Social Commerce](https://wearelime.co.uk/2025/08/31/tiktok-to-till-the-evolution-of-gen-z-social-commerce/): Explore how Gen Z social commerce transforms online influence into real-world shopping decisions.
- [Why Are Brand Partnerships Good for On-Pack Promotions?](https://wearelime.co.uk/2025/08/01/why-brand-partnerships-are-good-for-on-pack-promotions/): Learn why brand partnerships are good for on-pack promotions and how we can find your next partnership.
- [Award Winning Promotional Campaigns: Celebrating Our Win at the Independent Agency Awards 2025 at MAD//Fest 2025](https://wearelime.co.uk/2025/07/11/celebrating-wins-at-independent-agency-awards/): See how our award winning promotional campaigns won big at The Independent Agency Awards 2025.
- [FMCG Promotions: Why Experience Prizes Are Winning With Shoppers](https://wearelime.co.uk/2025/06/07/fmcg-promotions-why-experience-prizes-are-winning-with-shoppers/): Discover why experience prizes are driving deeper brand engagement in modern FMCG promotions.
- [Shopper Marketing for Alcohol Brands: The New Rules of Engagement](https://wearelime.co.uk/2025/04/29/shopper-marketing-for-alcohol-brands-the-new-rules-of-engagement/): Learn adapt your alcohol shopper marketing in-stores with our guide to on-pack promotions & activations.
- [Shopper Activactions in 2025: 6 Ways To Stay Ahead](https://wearelime.co.uk/2025/03/21/shopper-activations-ways-to-stay-ahead/): Discover innovative tools to drive engagement and elevate your shopper activation strategy in our guide.
- [How Can Brands Engage Gen Z? Experiences, Engagement and Cultural Connections](https://wearelime.co.uk/2025/03/04/how-can-brands-engage-gen-z/): Understanding this audience can help brands engage Gen Z and stay relevant, while partnerships or collaborations that reflect Gen Z branding trends offer a powerful way to resonate with them.  
- [ARE STREAMING SUBSCRIPTIONS A POPULAR PRIZE FOR ON-PACK PROMOTIONS?](https://wearelime.co.uk/2024/07/31/are-streaming-subscriptions-a-popular-prize-for-on-pack-promotions/): With household bills still on the rise, FMCG brands are always seeking new ways to engage consumers and add value to their purchases. 
- [What Prize Promotions Are UK Consumers Craving?](https://wearelime.co.uk/2024/06/04/what-prize-promotions-are-uk-consumers-craving-now/): We’ve been looking at the different prize promotions that have turned UK consumers' heads and have highlighted 6 notable examples below.
- [Alcohol Brands: Promotions For Summer](https://wearelime.co.uk/2024/05/14/alcohol-brands-promotions-for-summer/): A glimmer of summer weather has finally reached our shores as we kick off the month of May. 
- [The Power Of Partnerships: Returning Partners](https://wearelime.co.uk/2024/04/11/the-power-of-partnerships-returning-partners/): The power of partnerships is about more than visibility; it's about creating meaningful connections between brands and audiences through shared stories.
- [How Do Dairy Brands Moo-ve With The Times?](https://wearelime.co.uk/2024/03/12/how-do-dairy-brands-moo-ve-with-the-times/): With the recent explosion of off-shoot non-dairy products to cater for the ever-growing market of veggie, vegan or simply eco-conscious amongst us, the once titan of the monopolised industry (cow’s milk and associated products), has had to pull their figurative socks up to maintain relevance and dominance in the marketplace. 
- [Promotions We Love Right Now](https://wearelime.co.uk/2024/02/08/promotions-we-love-right-now/): Everyone that knows us at Lime, knows that we love promotions. It’s the core of what we do and with Valentine’s Day approaching, what better way to mark the occasion than by talking about some of the promotions we are loving right now!
- [What Is The Future Of AI In Sales Promotion?](https://wearelime.co.uk/2024/01/08/what-role-will-ai-play-in-the-future-of-sales-promotion/): Artificial Intelligence, commonly called AI, is being used to improve sales processes by various businesses across the globe. Understanding the fundamentals of this tool is essential to fully grasp the future of AI in sales. In fact, 35% of global companies use AI for a number of uses, which is expected to increase at a rapid rate as AI becomes more advanced.
- [What Is The Perfect Film Partnership?](https://wearelime.co.uk/2023/10/13/what-is-the-perfect-film-partnership/): Published on 13/10/23 & Updated on 22/08/25
- [What Is Connected Packaging?](https://wearelime.co.uk/2023/10/11/what-is-connected-packaging/): Published on 11/10/23 & Updated on 30/05/25
- [What’s The Alternative To Price Promotions?](https://wearelime.co.uk/2023/08/24/whats-the-alternative-to-price-promotions/): So, what’s the alternative to price promotions?
- [5 Tips For Improving Your Consumer Promotion Strategy](https://wearelime.co.uk/2023/08/23/5-tips-for-improving-your-consumer-promotion-strategy/): Published on 23/08/23 & Updated on 30/05/25
- [Do On-Pack Promotions Work?](https://wearelime.co.uk/2023/07/11/do-on-pack-promotions-work/): On-pack promotion is a common sales promotion technique that involves offering customers an incentive on the packaging of products.
- [The 7 Benefits Of Partnership Marketing](https://wearelime.co.uk/2023/07/11/the-benefits-of-partnership-marketing/): One of the biggest benefits of partnership marketing is that it allows brands to reach new audiences.
- [The Power of Partnerships in Business](https://wearelime.co.uk/2023/03/02/the-power-of-partnerships/): Here we look at some of these challenges and explore the power of partnerships in business in more detail.
- [MORE ENGAGING ON PACK PROMOTIONS: CASH IS KING AGAIN… BUT THE RULES HAVE CHANGED](https://wearelime.co.uk/2021/03/03/on-pack-promotions-cash-is-king-again-for-now/): 2020 saw many brands having to make huge changes. None more so than FMCG brands. Perhaps the hardest hit were the impulse ‘on the go’ brand categories such as confectionery, crisps and drinks because people simply weren’t out and about as much.

## Pages
- [Insights Hub](https://wearelime.co.uk/insights-hub/)
- [REFRESHERS X MATTB SIZZLE – Video](https://wearelime.co.uk/refreshers-x-mattb-sizzle-video/): https://wearelime.co.uk/wp-content/uploads/2025/07/REFRESHERS-x-MATTB-SIZZLE.mp4
- [Experiential](https://wearelime.co.uk/what-we-do/experiential/): Sublime are the experiential and events division at Lime. We specialise in creating bespoke live activation for clients in a wide range of sectors, including entertainment, gaming, automotive and FMCG.
- [Partnerships](https://wearelime.co.uk/what-we-do/partnerships/): We at Lime have a unique partnership network of brands and marketers.
- [Sales Promotion](https://wearelime.co.uk/what-we-do/services-sales-promotion/): Our sales promotion team work with FMCG brands to create smart promotional campaigns, helping our clients to create on-pack promotions that achieve incremental space and stand out in store.
- [CAREERS](https://wearelime.co.uk/careers/): At Lime, we have a passion for all things sales promotion, partnerships, and experiential marketing. We work with some of the biggest FMCG brands, film studios and rights holders in the UK and across Europe.
- [OUR SERVICES](https://wearelime.co.uk/what-we-do/): We’ve been managing end to end promotions and partnerships for 24 years, with over 2,500 campaigns under our belt.
- [Cookie Policy](https://wearelime.co.uk/cookie-policy/): This Cookie Policy sets out how Lime Communications of Studio G2 Chester House, Kennington Park, 1-3 Brixton Road, London, SW9 6DE (“we/us/our”) uses cookies and this document explains their use.
- [Our Privacy Policy](https://wearelime.co.uk/our-privacy-policy/): This privacy policy sets out how Lime Communications of Studio G2 Chester House, Kennington Park, 1-3 Brixton Road, London, SW9 6DE uses and protects any information that you give Lime Communications when you use this website, participate in any promotions administered by Lime Communications or opt in to any of our newsletters and further marketing.
- [Our Work](https://wearelime.co.uk/our-work/): OUR WORK
- [Home](https://wearelime.co.uk/): https://wearelime.co.uk/wp-content/uploads/2024/12/WAL-edit-dec24.mp4
- [Contact](https://wearelime.co.uk/contact/): Studio G2 Chester House,Kennington Park,1-3 Brixton Road,London,SW9 6DE
- [Meet the team](https://wearelime.co.uk/meet-the-team/): Meet the brains behind Lime, our talented team of brand activation specialists based in London.

## Projects
- [MALTESERS 90th ANNIVERSARY CELEBRATION: LOOK ON THE LIGHT SIDE](https://wearelime.co.uk/project/maltesers-90th-anniversary-celebration/): When Maltesers celebrated its 90th anniversary, the challenge was to mark the milestone with four bespoke campaigns for Sainsbury’s, Tesco, Co-op and Asda.
- [Canon × Space NK](https://wearelime.co.uk/project/canon-x-space-nk-campaign/): The Canon PowerShot G7 X Mark III had become a viral sensation - as Gen Z rediscovered digital cameras, the compact point-and-shoot found itself at the centre of the trend, with demand consistently outstripping supply.
- [MANDALORIAN & GROGU X ROBINSONS](https://wearelime.co.uk/project/mandalorian-grogu-x-robinsons-drink/): On behalf of our client at Walt Disney Studios and in support of Star Wars: The Mandalorian & Grogu, Lime brokered a through-the-line partnership with Robinsons, one of the UK’s most iconic soft drinks brands.
- [PURE DAIRY FREE X FOREST HOLIDAYS](https://wearelime.co.uk/project/pure-dairy-free-x-forest-holidays-competition/): When Pure Dairy Free set out to launch its first on-pack promotion, they turned to us. The brief was clear: identify a partner that genuinely reflected the brand's values, create a campaign that would resonate with families during the summer months, and deliver it seamlessly in supermarkets nationwide. The answer was right there in nature. 
- [M&MS X STAR WARS: THE MANDALORIAN AND GROGU](https://wearelime.co.uk/project/mms-x-star-wars-the-mandalorian/): M&M’s teamed up with STAR WARS: THE MANDALORIAN AND GROGU in a high-impact promotional campaign designed to stop shoppers in their tracks. Rolling out across the majority of ASDA stores nationwide, the partnership delivered bold, branded feature space that cut through the aisle - from prominent in-run bays to standout secondary placements - creating an unmissable moment for the brand and the film in-store.
- [LILO & STITCH x LOVE HOLIDAYS](https://wearelime.co.uk/project/lilo-stitch-x-love-holidays/): On behalf of our client at Walt Disney Studios and in support of Disney’s release in cinemas of LILO & STITCH, Lime brokered a through-the-line partnership with LOVE HOLIDAYS to advertise the release.
- [KARATE KID: LEGENDS x SHARWOOD’S](https://wearelime.co.uk/project/karate-kid-legends-x-sharwoods/): Sharwood’s and The Spice Tailor tapped into Karate Kid Legend’s rich Asian heritage to encourage customers to “Cook Like a Sensei” and promote their “Flavours with a Kick”. The film’s themes of mastery, tradition, and bold spirit aligned seamlessly with the brands’ mission to bring authentic, flavour-packed Asian cuisine to UK kitchens. The partnership ran across 2m packs and 16 SKUs, including a limited-edition film-inspired “Dragon Kick Sauce”. This was supported with a large-scale shopper media campaign in all major grocers, digital, social and influencer activity.
- [28 YEARS LATER x TINY REBEL](https://wearelime.co.uk/project/28-years-later-x-tiny-rebel/): Known for their bold, British edge, Tiny Rebel was a natural fit for 28 Years Later. As one of the most iconic British horror franchises of all time, the film reflects the same fearless creativity and cultural impact that Tiny Rebel has brought to the UK craft beer scene.
- [Mars Wrigley x UEFA Women’s EURO 2025](https://wearelime.co.uk/project/mars-wrigley-uefa-womens-euro-2025/): After a record-breaking few years for women’s sport in the UK, Mars Wrigley wanted to continue building momentum. The brief? Create an in-store campaign that supported women’s football in a meaningful way during UEFA Women’s EURO 2025. 
- [AG BARR X JURASSIC WORLD](https://wearelime.co.uk/project/ag-barr-x-jurasssic-world/): When AG Barr partnered with the cinematic release of Jurassic World: Rebirth, the result was a sales promotion campaign of truly epic scale. We led the negotiation of the partnership with Universal Studios, and then brought the vision to life with a bold and immersive promotion, encouraging consumers to engage with their favourite drinks in a whole new way.
- [EXTRA REFRESHERS x MATTB CUSTOMS](https://wearelime.co.uk/project/extra-refreshers-x-mattb-customs/): Extra Refreshers wanted to connect with Gen Z in a way that felt fresh and relevant. The goal was to create a sales promotion campaign that went beyond product awareness, and create one that tapped into target audience culture with a reach across the UK and wider European markets.
- [FITNESS FIRST X CAPTAIN AMERICA: BRAVE THE HERO!](https://wearelime.co.uk/project/fitness-first-x-captain-america/): Working on behalf of our client Walt Disney Studios for the cinema release of Marvel Studios’ Captain America: Brave New World, Lime brokered a through-the-line partnership with Fitness First. The centre piece of this campaign being five-themed workouts and the “Brave the Hero Fitness Challenge” which were rolled out across all Fitness First gyms.
- [Celebrations](https://wearelime.co.uk/project/celebrations/): In December 2024 we went BIG, delivering not one, not two, but THREE Celebrations promotions. Building on both the successes of last year’s Bring Home the Bounty campaign and on our great partnership with the team at Mars, each activation and mechanic was uniquely tailored to three of the UK’s largest supermarkets.
- [Kärcher Wash & Win](https://wearelime.co.uk/project/karcher-wash-win/): Lime worked alongside Kärcher to shake up promotions in the pressure washer category with Wash & Win, a nationwide campaign that ran in over 1,300 UK retailers. Unlike traditional discount-led promotions, Kärcher's Wash & Win replaced the standard single ‘grand prize’ approach with a guaranteed win for every validated customer, making the shopping experience instantly more exciting and rewarding.
- [A COMPLETE UNKNOWN x URBAN OUTFITTERS](https://wearelime.co.uk/project/a-complete-unknown-urban-outfitters-case-study/): Securing Urban Outfitters' first-ever film partnership we united the iconic Gen-Z fashion brand with A Complete Unknown.
- [SQUARE ENIX x PLAYS EVENT](https://wearelime.co.uk/project/square-enix-square-enix-plays-event/): Sublime was tasked with creating a showcase event and experiential marketing campaign for Square Enix to run in conjunction with the Tokyo Games Show for a synchronised launch.
- [MADAME WEB X GARNIER](https://wearelime.co.uk/project/madame-web-garnier/): Garnier also invested in a Madame Web-branded “Superpower Your Shower” experiential activation at Westfield, an interactive, immersive imitation of the shower experience. Customers could enter shower cubicles, receive virtual hair consultations, play on the Madame Web claw machine, watch film content and ultimately win a trip to our hero’s hometown in NYC! The disruptive stunt boasted a footfall of over 300K, which was amplified further with PR exposure.
- [KARMA’S WORLD x RETAIL MONSTER](https://wearelime.co.uk/project/retail-monster-karmas-world/): Sublime was asked to help promote and raise awareness of Karma’s World brand on a nationwide tour with a retail partner.
- [UNIVERSAL PICTURES x PUSS IN BOOTS: THE LAST WISH](https://wearelime.co.uk/project/universal-pictures-puss-in-boots-the-last-wish/): To promote and raise awareness of the theatrical launch of Puss In Boots: The Last Wish across the UK.
- [2K GAMES x LEGO 2K DRIVE](https://wearelime.co.uk/project/2k-games-lego-2k-drive/): Sublime created a four-metre-high replica of 2K Drive’s Chicken Truck as featured on the game’s trailer and packshot artwork.
- [VK x ALCO-POPSICLE PRODUCT LAUNCH](https://wearelime.co.uk/project/vk-alco-popsicle-product-launch/): To launch the sampling tour for VK Ices – A new product line of alcoholic ice lollies from VK.
- [HYUNDAI x SPIDER-VERSE](https://wearelime.co.uk/project/sony-pictures-hyundai-x-spider-verse/): To deliver a press-worthy activation for Sony Pictures to amplify their ongoing partnership with Hyundai on the Spiderman movie franchise.
- [GHOSTBUSTERS: AFTERLIFE X WALKERS](https://wearelime.co.uk/project/ghostbusters-afterlife-x-walkers/): Walkers celebrated the release of Ghostbusters: Afterlife and tapped into the lucrative Halloween occasion with a major on-pack and retailer media campaign across the UK and Ireland. The brand gave their customers the chance to win prizes every hour, from a NYC trip to hundreds of merchandise items.

## Team
- [Charlie Craddock](https://wearelime.co.uk/team/charlie-craddock/)
- [Meg Shaw](https://wearelime.co.uk/team/meg-shaw/)
- [James Deshays](https://wearelime.co.uk/team/james-deshays/)
- [Jackson Murdock](https://wearelime.co.uk/team/jacksonmurdock/)
- [ALEX WARD](https://wearelime.co.uk/team/alex-ward-2/)
- [LESLEY HASSON](https://wearelime.co.uk/team/lesley-hasson/)
- [SARAH BUCKLEY](https://wearelime.co.uk/team/sarah-buckley-2/)
- [TIM HOOK](https://wearelime.co.uk/team/tim-hook-2/)
- [ANDY MARTIN](https://wearelime.co.uk/team/andy-martin-2/)
- [CRAIG ROWELL](https://wearelime.co.uk/team/craig-rowell/)
- [ANN MCNABB](https://wearelime.co.uk/team/ann-mcnabb/)
- [RICHARD CAIN](https://wearelime.co.uk/team/richard-cain/)
- [SORPHIA BOZDOGAN](https://wearelime.co.uk/team/sorphia-suntharalingham-2/)
- [JADE WAN](https://wearelime.co.uk/team/jade-wan-2/)
- [VICKY GIBBS](https://wearelime.co.uk/team/vicky-gibbs-2/)
- [MATTHEW TURNER](https://wearelime.co.uk/team/matthew-turner/)
- [CHARLOTTE MASTERS](https://wearelime.co.uk/team/charlotte-masters/)
- [JO RAPSON](https://wearelime.co.uk/team/jo-rapson/)
- [Ziggy](https://wearelime.co.uk/team/ziggy/)